As we know that in this modern era most of the marketing running on the basis of electronic devices in this view if we talk about digital marketing meant that use of numerous digital tactics and channels to connect with customers where they spend much of their time online.
Where as Traditional marketing channel involves Banner Ads near road fliers New paper Ads etc. in which you cant measure number of people viewing the Ad.
Now there is two terms in digital marketing expectations vs Reality it says that whats your marketing strategy if you look at reality in Digital marketing then most of the people think that only big brand needs for digital marketing platforms to stay in face of the target audience.
This is misunderstanding we need to think that digital marketing is for everyone since every entity needs to have it target audience appraised on what is going on and any new developments that have to taken advantage of.
The expectations when starting a digital marketing campaign are very different to the reality that one gets it is only through a definite understanding of Social Media , Theoretical plan manifests in real situations and target market will respond to any digital marketing strategy.
With the above mention if we talk about conclusion of expectations vs reality in Digital Marketing you need to understand that actuality between expectations and reality you have to realistic about what you are expecting because you know the you are spending the time both platform like reality and expectations.
Now if you focus on realistic then you need to measure the value of your expectation in which you can easily find that what are things lacking in expectations.
So if you measuring the expectation and realistic then we need to put up the result in vice versa way mean to say that if you are working in realistic you should collect all positive and negative points of expectations and same fundamental should apply on during expectation.
With this steps your brand or business startup base will be more powerful and when you judge the both side reality and expectation then your digital marketing platform makes the better result in front of target audiences.
According to my point of view if your target audience have ability to find merits and demerits of realistic and expextations of your business then obviously any customer prefer your market.