Digital Marketing as the name suggests is marketing products and services in an online platform.
These platforms can be a website, blog, an online web store, social networking websites and many more.
With the emergence of the internet in recent times, digital marketing is an easy and quick way to reach your target audience.
Search engines platforms like google, yahoo and bing have definitely made people’s life easy.
All you have to do is search online and know about anything from within the comfort of your home or office.
Digital marketing has various domains that can be used for all sort of products based on your business requirements.
The major benefit of digital marketing is that you can track your conversions, engagement and what is your return on your ad spend.
Digital marketing provides you with much better visibility and helps you to target your customers in a highly effective manner.
Platforms like google analytics and google ads not only allow you to track the conversions but also help to monitor the impact of your online marketing.
Various areas of Digital Marketing:
- Search Engine Marketing
- Display Marketing
- Mobile Marketing
- Video Marketing
- Shopping Ads
- E-mail Marketing
- Affiliate Marketing
- Content Marketing
- Social Media
- Search Engine Optimization
The future of digital marketing is bright since a major chunk of the world population is still not using it and yet a major portion of the world population is using it but also benefiting from it.
Digital marketing is an evolved form of marketing and is much relevant and customer specific.
Various studies show that there has been a significant increase in internet users in the past decade and is skyrocketing day by day.
Let’s talk about the benefits of various digital marketing platform and how it be useful in future.
Search Engine Marketing:
It is the most customer-centric marketing out there.
The good thing about search marketing is that people are actively searching for the product or service.
All you have to do is to set an advertising budget and can benefit from search engine marketing platforms like google ads, yahoo, and bing.
Search engine marketing provides its users with the most relevant and useful results based on their needs and requirements.
Unlike search, display advertising is a bit different.
Here your customers will see ads based on their interest you can target your ads to the relevant audience based on their interests and affinity, demographics, location.
You can also use remarketing strategy in which you can showcase your ads to your existing customers. Various goals related to display marketing are:
- Customer engagement
- Drive traffic
- Brand awareness
Mobile marketing will be on the boom in the coming days since a major chunk of the world population is using mobile and is on a rise to date.
In this fast-paced life, everybody wants the information on their hand.
In a way, mobile marketing is making information portable and easily accessible from any corner of the world.
Video marketing is just like TV commercials that help you to communicate with your audience in a better way to help relevant visual content targeted to your desired customers.
Various video marketing platforms are YouTube, networks of display ads. Video advertising is going to be a huge online marketing sector.
Big social media platforms like Instagram are offering services like IGTV which are a strong indication that the future of video marketing is bright.
Affiliate marketing is promoting products from different e-commerce store of businesses and as a return, you will get some commission on the sale of that product.
Since the internet has not fully evolved in our country and still is growing.
Government is also inclined towards the nation’s digital growth.
Our government has recently introduced Digital India which focuses on leveraging the Indian Businesses through digital transformation.
We have a good future for all the e-commerce stores.
Content marketing is the most creative of all the digital marketing platforms where you can influence your audience by providing them useful and relevant content based on your business objectives.
The market for content writing is never going to fade since people will be on a lookout for good information, insights, and tips.
Social Media Marketing:
Social media platform like facebook, twitter and Instagram have a humongous audience reach.
You can reach to prospects on a worldwide scale.
It’s going to last long since in today’s fast-paced life these platforms provides us an instant connection with our friends and families.
Social Media platforms allow us to promote different product and services and also better targeting options.
Summing up the benefits of digital marketing:
Digital marketing is highly measurable and can be easily monitored by various tools.
Better Customer Targeting
Digital marketing allows you to target your customers so that you can show your ads to a relevant audience.
Better than Traditional Form of Marketing
Easy to track and plan better digital marketing strategies to influence your audience.
It also helps you reach the relevant audience.
You also plan and properly strategize your marketing campaigns a per business needs and which better suits your requirements.
Digital Marketing also provides you better transparency, you can track and measure your performance online.
These days your social media reach also says a lot about your brand.
Platforms like Instagram and Twitter are widely used in creating and growing your personal brand.
These platforms are widely used by PR Agencies.
Digital marketing is also very helpful in expanding your brand reach to a much larger audience.
You can also promote your business to audiences worldwide.
Reach More Qualified Buyers
You can study customer behavior and various trends with the help of various online tools such as google analytics, google ads and many more.