A simple term that refers to what we call is a transition especially related to the selling of commodity or product.
It all begins with mutual understanding between a buyer and a seller.
There is one more factor which effect the chances of transition (from the seller side) i.e how effectively a seller present its product and how cleverly he/she can tackle either with the query or questions.
It is misconception that transition always happen between the needy ones but it’s not necessary, a good presenter can flame the fire of need .
Inferring, the whole transition or sale depends on the presentation of dealer hence presentation power is almighty of all in a market.
If we look few years back, when technology wasn’t at its culmination everything seems to be ineffable, misconstrue (misunderstand stood), twisted, struggling for both buyer or sellers in one word, more complicated but the present scenario is just opposite, more sorted .
Marketing always ruled by a good presenter no matter how he/she gain that all.
Technology is somewhat a best gift for marketing which enhances the probability of selling.
Consolidating techno with marketing is what we call Digital marketing.
In nutshell, DM is the marketing of product or services using digital technology, mainly on internet but also include mobile phones, displaying advertising, or others too.
There are number of way a brand can use digital marketing to benefits their marketing efforts.
The use of digital marketing in this digital era not only allows for brands to market their product and services, but also allows for online customer support through 24/7 services to make customer feel supported and valued.
The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them.
As such, digital marketing has become an increased advantage for brands and businesses.
It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.
It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned.
Customers are more likely to trust other customers’ experiences.
Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises.
This was noted in a study on Instagram, where researchers observed those adolescent Instagram users’ posted images of food-related experiences within their social networks, providing free advertising for the products.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions.
The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.
Other factor ease of access.
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media.
Information is easy to access at a fast rate through the use of digital communications.
Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Pinterest, and Email etc.
Through Digital communications it creates a multi-communication channel where information can be quickly shared around the world by anyone without any regard to who they are.
Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience.
This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.
Competitive advantage-By using Internet platforms, businesses can create competitive advantage through various means.
To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information.
Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs.
This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users.
Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.
Although there may be inconstancy with product images; maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.
Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.
Effectiveness-Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively.
Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic.
“Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand.”
Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.
There are also lot of way which shows how sales is been affected by the digitalization another then mentioned above But out of all, this all focuses on how it beneficiary to both dealer and buyer.
Smartly selecting a perfect way to organize a deal must be in mind of both.